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Pieter van Herpen has a range of experience in entrepreneurship and investment. Pieter is the founder of OpenTalent and Kaas, both started in 2020. Additionally, Pieter has served as an investor in several companies, including Conservio (since 2022), Seasogood - the good seafood (since 2021), Vormats - Video Made Easy (since 2020), Productpine (since 2019), and Icecat (2018-2020), where they held the position of Chief Innovation Officer. Pieter also founded Syndy in 2010 and served as the CEO until 2020 when it was sold to Icecat. Syndy's online platform revolutionized eCommerce product content delivery for brands in the Fast Moving Consumer Goods industry. Prior to that, Pieter founded Paxshot.com in 2016 and Aanbieding in 2010, which was later acquired by Locally in 2014 and became a successful mobile app in the Netherlands.

Pieter van Herpen attended Esade from 2006 to 2007, where they pursued a Master of Science degree in International Management (CEMS). In the same period, they also participated in the CEMS exchange program at Rotterdam School of Management, Erasmus University. The field of study for the latter program is not provided.