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Traci Melhuish is an experienced Business Analyst specializing in telecom data insights, analytics, and market research, currently working at Opensignal US since December 2020. Prior to this role, Traci served as an Analyst at ShareTracker from February 2018 to December 2020, focusing on quantitative projects in the telecom sector. Traci's extensive career at AT&T spanned nearly two decades, holding multiple senior marketing positions including Sr. Product Marketing Manager for Retention Marketing, where responsibilities included managing the winback program, and Sr. Marketing Manager for U-verse Video. Traci's educational background includes a BA in History from the University of Illinois Urbana-Champaign.