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Brian leads the SEO group and helps the clients get found and convert more. Brian is a long-time SEO professional and has served as an expert witness in SEO-related court cases. He has rich experience in eCommerce, B2B lead gen, B2C, and most forms of digital marketing. He is focused on metrics and results, and leads the team of SEO and PPC experts. Brian is practiced in web accessibility, usability, and web standards, and is certified in Digital Analytics Fundamentals (Google Analytics Academy), and in the Conductor Searchlight SEO platform.