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Luiz Sedeh has a diverse work experience spanning various industries. Their most recent role was Director of Product Marketing at OPENLANE, where they worked closely with the Product team to drive user adoption and engagement. Luiz also strategized and executed integrated marketing campaigns, designed and implemented marketing programs, and led voice of the customer programs. Prior to OPENLANE, Luiz held various marketing roles at Grupo Toolbox, where they represented the company at international conferences, managed the implementation of a shopper marketing agency, developed research and consultancy portfolios, and implemented a Category Management department. Luiz also worked at Sodexo as a Marketing Analyst and co-founded QualiBest On-line Research Institute.

Luiz Sedeh completed a Bachelor of Business Administration (BBA) degree in Business Administration and Management from ESPM Escola Superior de Propaganda e Marketing in 2004. Luiz then pursued a Post Degree Certificate in Project Management from FIA - Fundação Instituto de Administração in 2009. In 2016, they completed Post Graduate Studies in Advertising Account Management from Humber College.