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Natalia Martynova has held various roles in the past decade. From 2019 to present, they have been the Chief Operating Officer of Openface. From 2017 to 2019, they were the Chief Financial Officer at Codabra. From 2011 to 2017, they held various roles at Gradient, including Head of Strategic Marketing Department, Analyst at Department at Strategic Marketing, Analyst, e-commerce, and Analyst at Vivienne Sabo. From 2010 to 2011, they were the Projects Manager at Action.

Natalia Martynova studied Financial Management at the Higher School of Economics from 2016 to 2017. Natalia then attended Lomonosov Moscow State University (MSU) from 2005 to 2010, where they obtained a Specialist degree in Physical Chemistry.