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Louise Hennebel is an experienced marketing professional currently serving as the Lead Marketing Automation Specialist and Trade Leader at Open Universities Australia since April 2017, where responsibilities include driving student retention through automated multichannel campaigns using Salesforce Marketing Cloud. Previously, Louise held multiple marketing roles at Autosmart International, achieving significant sales increases and managing marketing strategies for the regional network. Early career experiences include positions at Starbucks, World Trade Center de Lille, and in various volunteer roles, contributing to skills in project management and customer service. Louise holds a Bachelor's degree in Sciences and Techniques of International Trade from the University of Lille 1 and a Master's degree in International Business from Umeå University.