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A publishing veteran with extensive experience in sales, marketing, and distribution, Heidi Sachner oversees Open Road’s Ignition marketing services program for client publishers. Before joining Open Road, Heidi led the book group at F+W Media, a multimedia content and e-commerce company, and was a distribution executive at both the Ingram Content Group and Perseus Books Group. Prior to that she held various sales and marketing positions at large publishing houses and was also associate publisher involved in all aspects of the business at independent trade publisher Newmarket Press.