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Catherine Phelan

Director, Content Strategy + Audience Insights at Open Road Integrated Media

Catherine Phelan has a diverse work experience in the publishing industry. Catherine started their career as an Editorial and Publicity Intern at Gibson Square Books in 2013, where they handled manuscript editing and copywriting tasks. In the same year, they also worked as a Student Worker at the Campus Post Office in Ithaca College, managing packages, assisting students, and maintaining inventory.

In 2014, Catherine worked as a Digital Product Management Intern at National Geographic Learning, conducting research on English as a Foreign Language programs and creating a database of potential reviewers for EFL/ELT materials.

Catherine then joined Omada Digital in 2015 and served as an Editorial Assistant. Catherine took on various responsibilities, including SEO auditing, content writing, graphic design, email marketing, and PR campaigns. Catherine continued to excel in this role until 2017.

In 2017, Catherine transitioned to Open Road Integrated Media Inc., where they showcased their expertise in content strategy and audience insights. Catherine initially worked as an Associate Editor before being promoted to Editor and eventually Senior Editor. In their current position as Director of Content Strategy + Audience Insights, Catherine oversees the growth of six content websites, manages a team of seven, and handles newsletter scheduling and analysis. Catherine also manages the budget and plans annual revenues for the organization.

Overall, Catherine Phelan's work experience demonstrates their proficiency in managing content, audience insights, and team leadership within the publishing industry.

Catherine Phelan obtained their Bachelor's Degree in English Language and Literature, General from Ithaca College, where they attended from 2011 to 2014.

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