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Lisa Hargrove is an experienced marketing and sales professional with a robust background in category management, product development, and brand awareness. Currently serving as Category Manager at Open Road Brands, LLC since February 2022, Lisa previously held leadership roles including Director of Sales and Marketing at LS Industries and Marketing Manager at Chance Rides, where Lisa shared the company’s story effectively. Lisa has contributed to the Wichita American Marketing Association as VP of Programming, ensuring a rich program calendar and overseeing logistics for events. With a Bachelor of Business in Marketing from Wichita State University, Lisa brings over two decades of diverse experience across various industries including marketing, sales, and customer service.