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Daniel Rueda has a diverse work experience spanning several decades. Daniel started their career as the Revenue Management Project Director at Air France in 1983 and held this position until 1990. Daniel then founded and served as the CEO of Optims from 1990 until 2000. Following this, they established another company called Open Pricer in 2000, where they currently hold the position of Founder and CEO.

Daniel Rueda attended CentraleSupélec from 1978 to 1981, studying Engineering. From 1982 to 1983, they attended Institut d'Etudes Politiques (Paris) and focused on Economics and Finance. Prior to that, they studied Mathematics at Lycée Saint Louis (Paris) from 1976 to 1978.