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Vaibhav Goel currently serves as Vice President of Network Governance at Open Network For Digital Commerce (ONDC), focusing on democratizing digital commerce in India since December 2022. Prior experience includes a six-year tenure at Amazon, where roles spanned Category Lead for Building Smart Stores and Head of Sales and Business Development for Amazon Food, driving innovation and significant business growth. Vaibhav has also held positions at ITC Limited, where substantial contributions led to market leadership in key product categories, and co-founded Tiber Taber, a smart kids' wear brand. Educational qualifications include an MBA from the Indian Institute of Management, Indore, and a Bachelor's degree in Information Technology from Delhi College of Engineering.