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Pritha Datta serves as the VP of Strategic Initiatives at the Open Network for Digital Commerce (ONDC) since February 2023, focusing on promoting transparency and innovation through the Open Data Initiative. Prior to this role, Pritha founded Econolytics in April 2018, a consulting firm that combines data expertise with cloud technology to deliver affordable analytics solutions. As Chief Consultant at EconoVision from February 2016 to November 2017, Pritha contributed to over 150 projects in quantitative economics. Earlier experience includes a tenure as Senior Risk Manager at American Express from January 2008 to January 2017, where Pritha developed and validated credit risk models across multiple markets, utilizing data analysis tools such as SQL and SAS. Pritha holds a Master's degree in Applied Economics and Mathematical Economics from the University of Warwick, alongside a Bachelor's degree in Economics from Lady Shri Ram College for Women.