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Kirsten Gieffers has extensive experience in brand management and marketing within the automotive industry, primarily with Opel and General Motors. Since March 2014, Kirsten has held several senior roles at Opel, including Senior Brand Manager for Campaigns and Content across Europe, and previously managed compact and midsize car brands. Prior to this, from January 2006 to February 2014, Kirsten served as a Project Manager for advertising and campaigns at General Motors. Earlier roles included Assistant Communication Manager at Opel and various specialist positions at General Motors focused on finance, planning, and brand communication. Kirsten holds a Diplom-Kauffrau degree in Business Administration and Business Informatics from Paderborn University, earned between 1992 and 1998.