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Heli Rantavuo has a diverse work experience that spans across multiple companies and industries. Heli is currently the Head of Customer Insight at OP Financial Group since 2023. Prior to this, they worked at Spotify in various roles such as Director, Product Insights and Staff Researcher (Sr Manager), where they led strategic research initiatives and provided insights for product development and growth. Heli also worked at eBay as a Senior Design Researcher and at Think Up Studios Ltd as an independent consultant, where they provided consulting services for startups and technology corporations. Heli has also worked at Microsoft as the Director of Design Research and at Nokia in different roles, including Head of design research and UX Manager. Heli started their career as a PhD researcher at Aalto University and later conducted research at The London School of Economics and Political Science (LSE) and Waseda University. Heli has extensive experience in market strategy, consumer insight, growth consulting, and design research.

Heli Rantavuo obtained a Doctor of Arts degree in New Media from Aalto University in the years 2001 to 2009. In addition, they completed a Master of Arts degree in Film and Television Studies from the University of Amsterdam in 1998-1999. Heli also studied Communication and Media Studies at Waseda University for a brief period in 2006. It is mentioned that Heli attended The London School of Economics and Political Science (LSE), but no specific degree or years of study are provided.