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Marieme BA has held a number of roles in various companies since 2008. Marieme began their career at FocusAfrica Dakar -SENEGAL as an Analyste in 2008. In 2012, they moved to Millicom International Cellular (Sentel) as a Département Marketing / TIGO. In 2013, they joined Havas Media as a Commercial Manager. In 2015, they joined Industries Alimentaire Sénégalaises - INASEN as an Export Manager. Finally, in 2017, they joined Oolu as Country Director Senegal and Chef de Departement Marketing Ventes.

Marieme BA has a solid educational background. Marieme obtained a Bachelor's degree in Organisation des entreprises from the Institut Supérieur de Management (ISM) between 2004 and 2007. Marieme then continued their studies at the same institution, obtaining a Master in Marketing between 2007 and 2009. Finally, they obtained a Master 2 in Marketing Vente Option: Négociation et Direction d’équipes commerciales from the Université Montpellier I - Institut des Sciences de l'Entreprise et du Management (ISEM) between 2011 and 2012.