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Rochell Planty, CMP, CFE, serves as the Executive Director for THE ARIZONA AGRICULTURAL EDUCATION/FFA FOUNDATION since October 2017, where responsibilities also include managing operations and event logistics for various initiatives. Rochell has been the Owner of Rockin R Meetings & Events, LLC since September 2004, and currently holds the role of Oola Ambassador. Rochell's extensive experience includes positions such as Director of Public Relations for the Arizona National Livestock Show and Executive Director of the Maricopa County Fair. Educational achievements encompass multiple certifications from the ASU Lodestar Center for Philanthropy and Nonprofit Innovation and the Indiana University Lilly Family School of Philanthropy.