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Edwina Lugsdin has a diverse work experience, primarily in the fields of operations management and event coordination. Edwina started their career in 2008 at oOh! as a Campaign Manager, where they were responsible for implementing and managing experiential campaigns on a national level. Edwina then joined Caltex Australia in 2012 as a P.A. & Event Coordinator, where they managed events, conferences, and corporate hospitality for the sales team while also providing administrative support to the National Manager of Lubes & Direct Sales. Edwina returned to oOh! in 2013 and held multiple roles, including Production Executive and Head of Client Services, where they led a team of 15 people and coordinated operational activities for digital and classic out of home media campaigns. In their most recent role as Delivery Excellence Director, Edwina is responsible for driving process improvement and fostering cross-functional collaboration. Throughout their career, they have achieved notable successes such as implementing new processes to increase efficiency, leading their team to hit targets, and being selected for the Women in Leadership program.

Edwina Lugsdin completed their Bachelor of Business degree with a specialization in Marketing from the University of Technology Sydney from 2003 to 2006. Prior to that, they attended Queenwood from 1997 to 2002, although specific details about their degree and field of study are not provided.