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Bel Harper is an accomplished executive with extensive experience in product strategy and commercialisation within the outdoor advertising industry. Currently serving as the Executive Group Director of Product Strategy at oOh!, Harper has been integral in developing strategic initiatives that drive ROI through data investment. Previous roles at oOh! include Acting Chief Product Officer and Strategic Partnership Director, where Harper focused on enhancing customer outcomes and maximizing product relevance. Harper's career also includes significant positions at APN Outdoor and JCDecaux, where expertise in sales management and product development was demonstrated. Harper holds a Bachelor of Fine Arts degree from UNSW.