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Bob Brok is a seasoned finance professional with extensive experience in various executive roles across prominent organizations. Currently serving as CFO at Oogwereld Groep since June 2021, Bob previously held key positions such as Directeur at Koninklijke Van den Boer Groep and CFO/CCO at Provalliance NL, a company resulting from the merger of Wave International and Brainwash kappers, which operates 400 salons. Bob's career also includes founding EASE Software, a leading SaaS solution for the beauty and wellness industry in the Benelux, and leading a turnaround at Wave International as Financieel Directeur. Earlier experience includes serving as Business Controller at Schoonenberg Hoorcomfort and as Manager at PricewaterhouseCoopers Accountants. Bob holds a Certified Accountant (RA) degree and a Master's degree in Accounting and Business/Management from Erasmus University Rotterdam, and completed VWO at Dr. Moller college.