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Frances Kershaw is an accomplished marketing professional with extensive experience in brand management and strategic communication. Currently serving as the Director of Brand Programs at onXmaps, Inc. since February 2022, Frances previously held several key positions at Nike from September 2015 to July 2022, including Sr. Brand Manager across various global divisions focused on women's lifestyle and basketball, where innovative marketing strategies were developed to enhance store traffic and brand presence. Prior to Nike, Frances worked with Blue Hive (WPP) as Regional Senior Account Manager, leading successful e-mail marketing initiatives, and held roles at Commonwealth, Grady Britton, and OneBuild, where Frances contributed to brand development and marketing strategies. Frances holds a B.A. in Chinese Language and Literature from Reed College and has international experience teaching English in China.