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Valerie Morel is the current CEO at ONTOFORCE. Valerie has held previous positions as Chief Commercial Officer (CCO) at MobileXpense and Chief Revenue Officer (CRO) at Bluebee.

Morel began their career at Ambits, a small Belgian startup. Valerie then moved to zapfloor, where they were responsible for commercial strategy and alliances. After three years at zapfloor, Morel joined Netwerk Ondernemen as Chief Revenue Officer.

At MobileXpense, Morel was responsible for redefining the value proposition and go-to-market strategy, structuring, hiring & scaling the sales & marketing organization, building a smooth-running international SaaS scale-up & integrating international acquisitions.

At Bluebee, Morel was responsible for the start-up of the company, defining the value proposition and go-to-market, signing-up the first customers, building and managing the sales and marketing teams in Europe, and the US. Morel was also strongly involved in investment rounds and was a member of the board and strategy team.

Valerie Morel has a MSc in Handelsingenieur from KU Leuven and a Master in SME Management from VIZO, Vlaams Instituut voor Zelfstandig Ondernemen. Valerie also attended Lyceum Hemelsdaele.

Some direct reports include Ruben Vannobel - VP, Finance & Operations, Carl Latham - VP, Sales, and Michael Vanhoutte - VP, Engineering.