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Arijana Palić has a diverse and extensive work experience. Arijana is currently working as the Commercial Director for Nordics, CEE&Israel at Ontex. Prior to this, they held the role of Head of Commercial Healthcare&Retail for CEE&Nordics at the same company. Arijana also worked as a Commercial Manager for CEE, Italy&Greece and as the Head of Commercial for CEE South. Arijana has experience as a sales trainer at INTERA Technology Park. Arijana previously worked at Orbico Bosnia & Herzegovina as an Agency Development Manager and a Key Account Manager for P&G GDM. Arijana also has experience as the Country Director for Bosnia and Herzegovina at MPG Zagreb. Before that, they were involved with AIESEC, serving as the President for project management and as the Organising Committee President for Career Days.

Arijana Palić holds a Master's degree in Economics from Sveučilište u Mostaru, which they obtained in the period from 2004 to 2009. In 2010 to 2012, they pursued another Master's degree in Business/Managerial Economics from the School of Economics and Business Sarajevo. Arijana also completed their Master of Business Administration (M.B.A.) in International Business and Management from Griffith College Dublin from 2010 to 2012. In 2018, they received certification in Entrepreneurship/Entrepreneurial Studies from Harvard Business School Online. Additionally, Arijana has obtained various certifications related to start-up consultation, entrepreneurship skills, negotiation skills, training, and executive coaching.