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Melissa McCartney is an experienced Senior Shopper Marketing Manager at Onnit, specializing in e-commerce and digital marketing strategies. With over 10 years in the consumer packaged goods, food and beverage, health and wellness, and fashion industries, Melissa has a strong track record in omnichannel marketing, data analytics, and CRM management. Previous roles include E-commerce Marketing Manager at Nature's Bakery, where Melissa generated over $10MM in sales through paid media, and Digital Marketing Manager at Munchkin, overseeing content strategy and SEO optimization. Melissa possesses a solid educational background with a BA in Psychology from California State University, Northridge, and an AA from College of the Canyons.