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Hayley Crandell possesses extensive experience in marketing and analytics, currently serving as the Head of Data and Analytics at Online Marketing Gurus since February 2021 and previously held the role of Analytics Manager. In addition to this position, Hayley is the Company Owner of Industry Analytics, established in January 2017, specializing in leveraging Google Analytics to enhance clients' marketing efforts. Hayley's career includes roles as a Web Analyst and Marketing Manager at bwired - Web Development Services, and Digital Marketing Executive at Pan Macmillan Australia, where responsibilities included managing the company's online presence and advising on digital engagement. Educational qualifications include a Bachelor of Arts in Communications from Monash University, a Diploma of Arts from Chisholm Institute, and VCE from Beaconhills College.