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Isabella Botta is an experienced visual merchandiser with a strong background in the field. Since February 2013, Isabella has been working at Calzedonia Group, where visual merchandising skills are applied to enhance brand presentation. In October 2016, Isabella contributed as a visual merchandiser for Granda zuccheri, focusing on the setup of an exhibition stand titled "lo zucchero nel tempo" (the evolution of sugar). Educational qualifications include a degree in visual merchandising from Istituto Europeo di Design in 2013 and a Doctorate in art history and fashion design from l'Accademia di Belle Arti di Cuneo, obtained in 2013.