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Javier Martínez Amo has worked in various roles since 2011. In 2011, they held an R&D scholarship at 3+D Entertainment, where they worked on a camera-movement monitoring system using C, C++, Arduino, and Matlab. In 2012, they held a Social Media Manager role at MingTa Group, where they implemented e-Marketing strategies and managed social media and corporate blog content production. Javier also held an internship at SEAT,SA in 2012. In 2013, they were an e-Marketing and Project Manager at MingTa Group. From 2014 to 2017, they were the CEO of ONiUP (Grupo Arelux), where they were responsible for programmatic buying, SEM/PPC, retargeting/remarketing, and online advertising. Since 2017, they have been the CEO and Co-Founder of ONiAd.

Javier Martínez Amo has a Bachelor of Engineering in Industrial Electronics from Universidad de Zaragoza, which they completed from 2007-2011. Javier then went on to pursue a Master's Degree in e-Marketing from IEBS from 2014-2015. Javier also completed a Master's degree in Master on Euroasian International Business from Autonomous University of Barcelona from 2012-2013.