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Iñigo Echepare Cano has a diverse professional background, having worked in a variety of roles since 2012. In 2021, they were appointed Chief Marketing Officer of ONiAd, where they lead the marketing and market research department and is responsible for new business development. Iñigo also currently works as a Marketing Teacher at La Pizarra Del DT, a Marketing Advisor at YOOMEDOO SL, and a Marketing and Partnerships Consultant at Real Zaragoza. In 2017, they began working at SD Eibar, where they held the roles of Head of Sponsorship and Marketing and Marketing and Sales Manager. In 2016, they worked as Head of Marketing and Communication at SD Amorebieta. In 2015, they were a Salesperson at JD Sports Fashion Sdn Bhd. From 2013-2014, they worked as a Podcaster for britmaniaradio.com and a Web Content Developer for futbolbritanico.com. Finally, in 2012, they worked as a Journalist for El Diario Vasco.

Iñigo Echepare Cano completed their Communication degree in Marketing and Communication from the University of Deusto between 2009 and 2013. Iñigo then obtained their MBA Sports Management from Unisport Management School between 2015 and 2017, with a focus on Gestión de empresas deportivas y eventos deportivos. Most recently, they have been pursuing a Master's Degree in Information and Digital Communication from the Universidad de Zaragoza, which they are expected to complete in 2021.