Evgeniya Proshina has a diverse work experience in various roles and industries. Evgeniya started their career as a Brand Marketing Intern at Henkel in 2016. Evgeniya then moved on to Nestlé in 2018, where they worked as a Brand Marketing Intern in the Culinary department, specifically focusing on the NESQUIK brand. During their time at Nestlé, they were responsible for monitoring business indicators, coordinating marketing activities, and developing and coordinating designs for various marketing materials.
In 2018, Evgeniya joined WayRay as a Creative Specialist in the Creative Department. In this role, they were involved in building the brand strategy, planning and executing communications and media actions, conducting competitor analysis, and developing the digital marketing strategy. Evgeniya also played a key role in developing and implementing the digital infrastructure and tracking marketing metrics using various tools like Google Analytics and Yandex. Additionally, they collected analytics data and managed the content plan for publication on social media.
Most recently, Evgeniya joined OneTwoTrip in 2022 as a Product Manager of Extranet. The details of their responsibilities and accomplishments in this role are not provided.
Evgeniya Proshina completed their Bachelor of Business Administration (B.B.A.) degree in Business, Management, Marketing, and Related Support Services from Moscow State University of Transport (MIIT) between 2014 and 2018. In addition, they obtained several certifications, including "HTML & CSS basics for web" from Нетология-групп in July 2020, "Email marketing in CRM systems" from Нетология-групп in August 2019, "Digital Marketing Strategy" from the Higher School of Economics in May 2019, "Advanced Google Analytics" from Google in April 2019, and "Google Analytics for Beginners" from Google in April 2019.
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