Violet Tan is a seasoned professional with extensive experience in digital marketing, research, and corporate strategy. Currently serving as Partner and COO at UpHonest Capital since June 2017, Violet plays a crucial role in early-stage venture capital by leveraging a cross-border network to support tech-driven and immigrant founders. Previous experience includes a position as Digital Marketing Manager at Alibaba Group, where Violet contributed to e-commerce traffic strategies, and as Brand System & Communications at IBM, focusing on corporate branding and CSR in east and central China. Additionally, Violet held key roles in research and marketing at EZEN Information Technology, Forbes China, and InformationWeek, showcasing a strong background in project management and relationship building with major corporations. Violet earned a Bachelor’s degree in Journalism from Nanjing University.
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