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Alena Bankewitz has a diverse work experience in various roles and industries. Alena most recently worked at OneFootball, starting in 2019, where they held positions such as Director Global Partnerships and Group Head Global Partnerships. Prior to that, they worked at DFB from 2013 to 2018, where they served as a Senior Manager in the Acquisition Strategic Accounts and as Team Lead in the Licensing Division. Alena also has experience at UFA GmbH as a Senior Manager in Brand Integration, at FremantleMedia as a Project & Retail Licensing Manager, and at RTL DISNEY Fernsehen GmbH & Co. KG in Merchandising Sales, Marketing, Retail & Brand Management.

Alena Bankewitz obtained a Diploma in Media Economics from Hochschule Fresenius from 2004 to 2008. Additionally, they received certification in Marketing Foundations from The Trade Desk's Edge Academy in 2020.