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Georgia Mahaffie currently serves as the Head of Brand and Marketing at One New Zealand, having transitioned from a similar role at Vodafone New Zealand. Georgia's extensive experience includes leadership positions at VCCP, where roles ranged from Managing Director to Business Director, as well as previous roles in account management and production at various notable agencies. Key achievements include significant increases in business shares for Virgin Australia and several prestigious awards in marketing and advertising. Georgia holds a BA in Religious Politics and Film from Victoria University of Wellington.