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As a brand identity designer, Stacey seeks to understand the essence of an organization to bring its brand to life in the simplest form. Stacey grabs perspectives from the client—but centers the end-user—crafting experiences that feel aligned, personal, and truly reflective of the overall mission. By combining bold designs with tactical design systems, her goal is to build resonance within a brand by instilling empathy, compassion, and truth at every touchpoint.