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Juliana Werdesheim Altona is an experienced professional in marketing, strategy, and partnership management, currently serving as the Strategy and Partnership Director at °¿²Ôç²¹´Ú²¹°ù¾± since April 2022. Previously, Juliana held roles such as Marketing, Sustainability, and Customer Relations Manager at Grupo Raízes, and Marketing and Trade Marketing Manager at Multilaser Industrial Ltda, where responsibilities included leading teams and managing extensive marketing strategies. Early career experience includes significant positions at Colgate Palmolive in various marketing roles, contributing to major brand strategies and product innovations, as well as brand management roles at RB. Juliana's educational background includes a degree in Business Administration from Pontifícia Universidade Católica de São Paulo, along with various certifications in digital marketing, communication, and innovation.