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Guillaume Dufour is a highly experienced marketing professional currently serving as the Directeur marketing & commercial at Onatera since April 2023 and an Associate at Team for the Planet since January 2022. Previously, Guillaume held various significant roles at Procter & Gamble from August 2013 to March 2023, including Marketing/Brand Director for Fabric Care in France and BeNeLux, where notable achievements included a 23-point turnover increase and the highest-ever market share across multiple categories. As a Senior Brand Manager, Guillaume was responsible for driving global online and digital media performance, achieving a 30-point turnover growth. Additionally, Guillaume co-founded Le Gros Plein de Soupe from 2017 to August 2022 and has held internship positions focused on brand management and sales. Educational qualifications include a Master of Science in Management with a specialization in Marketing from Grenoble Ecole de Management and a Master's degree in Business Management from Tecnológico de Monterrey.