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John Merchan Escalante possesses extensive experience in sales and brand activation, primarily in the technology and retail sectors. Currently serving as an In Store Brand Activator at Omnitel Comunicaciones S.L. since October 2013, John's role involves managing product placements and stock, negotiating orders, and training sales personnel. Prior experience includes positions at GfK NOP and FERRE TRENZANO, where responsibilities mirrored current duties focused on inventory management and customer engagement in major retail spaces. Additionally, John has held roles in sales and administrative support across various companies, showcasing a strong background in customer service and operational management. Educational credentials include a degree in Systems Engineering from Universidad de Guayaquil and a technical qualification in computer science from Universidad Tecnológica Franklin Verduga Loor.