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Ricardo Piloto has a diverse work experience in the field of marketing and advertising. Ricardo started their career in 2004 at iG - Internet Group do Brasil S/A, where they focused on online advertising and e-commerce. Ricardo then joined WEBTraffic in 2008, specializing in SEO, SMO, SEM, and SMM. In 2009, they moved on to MercadoLivre.com, where they worked on structuring and selling advertising spaces for the largest Latin American marketplace.

From 2011 to 2014, Ricardo worked at Buscapé Company, focusing on online advertising and startups. Ricardo then joined CNova, where they worked on business intelligence. In 2015, they had roles at Cuponeria and In Loco Media, where they focused on online and offline couponing and geolocated mobile advertising, respectively.

In 2017, Ricardo became the Chief Business Officer at Omnilogic, where they promoted the expansion and commercialization of mobile advertising powered by indoor location technology. In 2022, they took on the role of Chief Compliance Officer at the same company. Additionally, since 2018, they have been involved in teaching at UNICAMP - Universidade Estadual de Campinas.

Ricardo Piloto's education history includes a degree in Publicidade e Propaganda (Communication) from Pontifícia Universidade Católica de Campinas, which they obtained from 1986 to 1990. Ricardo also pursued further education at ESPM Escola Superior de Propaganda e Marketing, where they completed a Pós em Gestão Empresarial (Postgraduate in Business Management) and a Pós em Marketing (Postgraduate in Marketing). No specific start and end dates are provided for their postgraduate degrees.