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Sofia Lages Fernandes is a seasoned communication professional with extensive experience in public relations and strategic communication. Currently, Sofia holds the position of Country Manager and Associate Director at Omnicom Public Relations Group since 2018, after serving as Communication Director and Account Director at Porter Novelli, where responsibilities included team and client coordination, crisis management, and the development of communication strategies for a diverse client portfolio. Previous roles include Head of Communications at a political party and Account Director at Multicom, with a focus on media relations and event organization. Sofia's educational background includes a Master's degree in Political Science, a Post Graduate degree in Communication and Political Marketing, and ongoing specialization in Negotiation, complementing a solid foundation in journalism.