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Radhika Rathore Sahu is a seasoned media professional with extensive experience in strategic planning and execution of ethnic and multicultural marketing campaigns. Currently serving as a Global Media Investment Manager at Omnicom Media Group since December 2022, Radhika has previously held positions such as Account Manager at Essence and Senior Media Planner/Buyer at Mediareach Advertising. Radhika’s career includes a tenure as Media Manager - TV at Here&Now365, overseeing successful cultural marketing initiatives, and roles in campaign operations at Zee TV UK, media supervision at R K SWAMY BBDO, and client servicing at Ronak Advertising and Impulse Advertising. Radhika possesses a Post Graduation in Communication and Media, Advertising from SNDT.