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Natalia Rocha is a seasoned media professional with extensive experience in multicultural media strategy and planning. Currently serving as Senior Director of Diverse Media at Omnicom Media Group since May 2023, Natalia has previously held prominent roles at MediaCom and Horizon Media, where responsibilities included leading brand strategy and account management. Natalia's career also includes significant positions at MediaVest, Starcom MediaVest Group, and Geoscape International, focusing on Hispanic and African American marketing strategies for major clients such as Walmart, Coca-Cola, and Volkswagen. An alumna of Florida State University with a BS in Advertising, Natalia has consistently demonstrated leadership in developing impactful multicultural marketing campaigns.