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Anneliese I. is a seasoned media professional with extensive experience in strategic planning and operations across various roles in the advertising industry. Currently serving as Group Business Director at Omnicom Media Group since December 2021, Anneliese leads operations and relationship management for over 45 independent media agencies, achieving a notable 73% success rate in new business pitches and onboarding agencies with significant annual billings. Previously, as Planning Director at PHD Australia from January 2016 to December 2021, Anneliese managed multi-channel media campaigns for major clients such as GSK and Unilever, driving results through data-driven strategies and training programs that enhanced client engagement. Anneliese's career also includes roles at Starcom, UM Australia, and various temporary positions, showcasing a strong foundation in account management and advertising analytics, complemented by a Bachelor's degree in Communications from Western Sydney University.