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Peter comes with over 30 years of experience in the tyre industry. He has worked with major tyre manufacturers and distributors in the past and is well versed with the European and African regions. At Omni United Peter is responsible for developing and implementing the sales and marketing strategy, new business development and customer satisfaction for the entire European region.

Prior to Omni, Peter has worked with major distributors like SD International and Bond International where he held multiple roles ranging from purchasing to sales and marketing across geographies. He has also worked in a global head sales role where he was overseeing the introduction of new brands in all major global markets.

Peter was born in the UK and is currently based there. He holds a diploma in Business Studies at Oaklands College in Hertfordshire.