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Shiv Gupta is a seasoned professional in the digital advertising industry, currently serving as the Founder of U of Digital since February 2018. Gupta is also a Faculty member at IAB and an Adjunct Professor at Santa Clara University's Leavey School of Business, where teaching focuses on programmatic advertising for MBA students. Additionally, Gupta holds advisory and consulting roles in several companies, including Measured, Airtory, Omni Labs, Inc., Yet Analytics, Inc., and Famous Industries, Inc. Previous experience includes serving as VP of Sales at Criteo and as Regional Sales Director - East at AOL, where Gupta successfully built and managed high-performing sales teams. Gupta holds a BA in Economics from The Johns Hopkins University.