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Danielle Grosso

Director of Digital Media Strategy, Honda, Tier II at Omni Advertising

Danielle Grosso has a diverse work experience in the field of digital advertising and marketing. Danielle started their career at GTB, where they worked as a Jr. Campaign Manager for Ford and Lincoln Tier I clients. In this role, they were responsible for coordinating and executing digital advertising strategies, managing SEM platforms, and assisting with client presentations. Danielle then progressed to the position of Digital Account Executive at GTB, where they became the main client contact for Ford and Lincoln's online advertising touch points. Danielle coordinated various teams and managed multiple campaigns for the clients.

After their time at GTB, Danielle joined Advance Local as a Digital Account Strategist for Retail Automotive. In this role, they developed and implemented strategic marketing plans, managed budgets, and created digital solutions for automotive clients. Danielle also played a key role in generating integrated marketing programs.

Currently, Danielle is working as the Director of Digital Media Strategy at Omni Advertising for Honda's Tier II business. Their responsibilities include overseeing the development of creative concepts across all marketing channels, both online and offline. Danielle also supports the strategic direction, management, and coordination with partners to ensure maximum ROI. Additionally, Danielle is responsible for maintaining brand guidelines to ensure consistency and alignment with the brand identity and strategy.

Danielle Grosso completed their Bachelor's Degree in Marketing & Business Management from Baker College Business and Corporate Services in 2011. Prior to that, they attended Central Michigan University from 2007 to 2010 where they pursued a Bachelor of Business Administration (B.B.A.) with a focus on Business Management and Marketing. Danielle also attended Woodhaven High School, although no specific degree or field of study is mentioned for this period.

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