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Patrik Lundell started as CEO of Olvi Oyj in 2023. Before moving to Olvi, he was responsible for Starbucks EMEA channel development operations (operations outside coffee shops) in 2014-2022, Unilever ice cream operations in Finland 2012-2014, PepsiCo EMEA customers and channel strategies 2005-2012, Scottisch&Newscastle customers In Finland 2002-2005, from the Red Bull brand in Finland 2001-2002.