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Cameron Calder is a seasoned professional with extensive experience in digital marketing and data optimization. As the Founder of Hype Digital (Pty) Ltd since April 2018, Cameron focuses on optimizing major clients like Travelstart and BMW Motorrad while leading efforts to enhance experimentation and data awareness in South Africa. In addition, Cameron serves as the Director of Experimentation, specializing in consumer behavior analysis, AB testing, and conversion strategies. Currently, Cameron also holds the position of Entrepreneur in Residence at Antler and co-founded Ollie Health. Previous roles include Growth Expert at CR7 | Cristiano Ronaldo Denim and Digital Account Executive at BBDO Worldwide. Cameron holds a Bachelor's Degree in Marketing and Advertising from AAA School of Advertising.