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Laura Carolina Arenas Alarcón has worked in a variety of roles since 2013. Laura Carolina began their career as an Auxiliar de Correspondencia at Servicios Postales Nacionales - 472 in 2013, followed by a File Assistant | Document Management role at Unidad Administrativa Especial de Gestión de Restitución de Tierras in 2014. In 2016, they became a Comunicadora Social at Arquitectura e Interiores ltda, where they wrote news and articles related to the company, sent monthly newsletters to customers, and wrote design concepts for the AEI 2016 book. In 2017, they took on the roles of Social Media Manager, Content Editor, and Líder de Relacionamiento de Medios at Increnta. Most recently, in 2020, they became a Digital Analyst at Cheil Worldwide, where they identified market behavior and analyzed the digital ecosystem, generated reports and monitored digital KPIs for websites, social media, and email marketing, identified trends and new digital formats, and had knowledge of Adobe Analytics, Google Analytics, and platforms such as Socialbakers and Brandwatch. In 2022, Laura Carolina Arenas Alarcón began working as an Online Sales Analyst at The Oliver Gal Artist Co.

Laura Carolina Arenas Alarcón has an extensive educational background. Laura Carolina obtained a Comunicadora Social y Periodista degree from Universidad Central (CO) between 2012 and 2017, and an Especialista en Publicidad Digital degree from the same institution in 2021. Additionally, they have obtained certifications from Google, Adobe, HubSpot, and Experience Idiomas, including Google Garage Digital (2021), Analytics and Audience Manager (2020), Campaign (2020), Inbound Certified (2021), Google Ads - Measurement Certification (2020), Google Analytics Individual Qualification (2020), Inbound (2018), and Inglés (unknown year).