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Guillaume Martin's work experience includes various roles in the advertising and marketing industry. Guillaume is currently the Managing Director & Chief Strategy Officer at OLIVER Agency, where they focus on driving the company's growth in France. Prior to this, Guillaume worked as the Head of Strategy at BETC and the Head of Planning / MD in charge of Strategies at CLM BBDO. Guillaume also held positions as a Senior Account Planner at DDB Paris and Ogilvy & Mather. Guillaume started their career as a Junior Account Planner at Alice (merged with Lowe Lintas) and Publicis Conseil. Guillaume also worked as an Account Executive at DDB and BETC.

Guillaume Martin began their education in 1994 at Lycée Chateaubriand, where they completed a Preparatory class for business schools (Prépa HEC, option scientifique) from 1994 to 1996. Following this, they attended ESCP Business School from 1996 to 2000, earning a Master's degree in Management with a specialization in Marketing. In 1999, Guillaume also had the opportunity to study at Renmin University of China, where they completed a semester of intensive Mandarin courses at People's University in Beijing. The specific field of study for this program is not specified.