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Alice Pezzotta is an experienced product marketing manager currently at Olimpia Splendid S.p.A. since January 2021, focusing on market analysis, product performance, and product lifecycle management, while collaborating with R&D and commercial departments for product launches. Prior to this role, Alice served as a brand and product marketing specialist at SAB Ortofrutta / OP Il Tricolore from January 2016 to December 2020, where responsibilities included brand creation, market research, product development, and trade marketing. Early in the career, Alice completed a summer internship as a junior marketing assistant at Pradimpex International SNC in 2008. Educational background includes a Master in Digital Specialist from 24ORE Business School, a Laurea Magistrale in Marketing e Mercati Globali from Università degli Studi di Milano-Bicocca, and a Laurea triennale in Economia e Commercio from the same university.