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Simbad Ceballos is the current Chief Executive Officer of Olimpia IT, a company that leads Citizen Experience and Digital Trust Services. Simbad is also a Board of Directors Member for Fedesoft, the Colombian Software Companies Federation, and Tramiti, the Colombian Leader Company in Digital Notaries. With a background in various leadership roles in companies such as Hitachi Vantara, SAP, Mercer, and Cisco, Simbad has a strong foundation in business administration and management. Graduating from top business schools such as Harvard Business School and INALDE Business School, Simbad continues to drive innovation and transformation in the digital business landscape.