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Caspar Yue has extensive experience in marketing, particularly in the digital sports sector, currently serving as the Marketing Manager for Digital Sports at OLG since March 2016. Responsibilities include driving acquisition through marketing strategies and campaigns, collaborating with analytics and cross-functional teams, managing strategic sports partnerships, and overseeing promotional tactics. Previously, Caspar worked as the Manager of Integrated Marketing Communications at OLG, where expertise was demonstrated in executing comprehensive marketing campaigns and managing budgets for multiple brands. Earlier roles include Account Manager at Dyversity Communications Inc., where multicultural advertising campaigns were developed, and Account Coordinator at Free For All Marketing, Inc. Caspar holds a degree in Film Studies from Western University and a Post Graduate diploma in Marketing Management from Seneca Polytechnic.